Hi, I'm Kimberly

Objective

Develop and execute social media content strategies to showcase organizational impact, promote community projects, and amplify voices within the SJSU community, using informational posts, short-form content, and digital resources to grow visibility, reach, and engagement.

Process

For the past two years, I've consistently developed content that strengthened the organization's visual identity, brand consistency, and online presence, helping establish it as a recognizable, engaging brand in the community.

Objective

Create consistent, engaging content to increase follower engagement, reach new audiences, bring in new spa clients, and promote products.

Process

Used static content and short-form video to bring fresh, modern ideas to our audience, tracking analytics, performance rates, and engagement growth along the way.

Objective

Create social media content to build a consistent brand presence and increase awareness of the program for adults with intellectual and developmental disabilities.

Process

Leveraged short-form video to give CAA students a voice and put a face to the program, with educational and emotional appeal.

Result

Increased viewership and a more consistent social media presence.

Objective

Create a campaign for a brand I know well, developing several versions of creative mockups, including a tagline and theme, unlike anything the brand has done before.

Deliverables

Objective

Design a fragrance bottle and outer packaging for business-class and luxury airline travelers, including the packaging, scent profile, brand, copywriting, typography, and name.

Process

Researched the airline's history and identity, built moodboards to set the fragrance direction, researched scent notes and profiles, created mockups, finalized the scent notes, then designed the bottle, packaging, typography, and copy.